Codewords
Client
Clemenger BBDO & New Zealand Defence Force
Year
2022
Responsibility
Website design, Poster design & Animation
Studio
Gladeye
Description
Unexpected words that unlock the deepest of mateships in NZDF.
We showcased the strength of bonds in NZDF, by feeding pairs of mates a word only they would recognise live on camera – sparking real, emotional, funny, epic shared stories. The 15 CODEWORDS were then teased to our audience to discover their unexpected origins.
Recognition
1x Silver, Small Scale Websites, DINZ Best Awards
1x Silver, Digital Campaign DINZ Best Awards
1x Bronze, Design Communication, DINZ Best Awards
Credits
Gladeye
Designer
Cody Dunstan-Brown
Developer
Kate Scherz
Project Manager
Monique Moss